Consumers are quite critical of today’s relatively fixed traditional advertising media. Good advertising effects cannot be achieved without good ideas. The old advertising display style also makes the public aesthetic fatigue, and the emergence of outdoor electronic display screens just solves this. problem. Beautiful appearance and novel advertising model are more likely to get the attention of consumers, so that advertising is more in place and more influential.
1. The extremely high advertising reach rate can quickly and effectively launch an advertising offensive. Due to the special communication method of outdoor electronic display screens and the wide range of communication channels, it can deliver advertising information to tens of thousands of people.
2. Compared with newspapers, radio and other media, video advertising costs per thousand people (CMP) is relatively low, only one-tenth of the cost of newspapers, radio and other media per thousand people, relatively saving advertising expenses.
3. Compared with cable TV media, the advertising capacity is large, the content is updated quickly, and the information continuity is good. The population flow is large, the media audience rate is high, and the passenger attention is high.
4. Compared with outdoor advertising, it has the advantages of stronger readability, visibility and completeness of information disseminated.
5. Outdoor electronic display screens have stronger three-dimensionality, brighter colors, and more continuous actions. Compared with print ads, they have more advantages and are especially suitable for brand image promotion.